wonвЂ™t have sloppy finishings on their dust bags or boxes and вЂњthe little blue TiffanyвЂ™s bagвЂ¦that holds the jewelry, always have a middle divider, always.вЂќД¬ases like ManinaвЂ™s are what inspired Tammy Le to start her business Luxe Du Jour, which is available both as a bricks-and-mortar store and an online retailer. Leading her to the realization that she was now a part of an elaborate scheme.Д«ecause of this experience Manina learned to watch out for key signs surrounding counterfeit items.ДЄccording to Manina, Tiffany & Co. Manina later came upon the exact same ad on Facebook Marketplace, but from a different Facebook account. However, the seller promptly blocked her and deleted their account. Manina immediately messaged the original seller informing them that she knew it was a counterfeit and that she would like to get her money back. Only when the employee looked at it with a magnifying glass and got a second opinion from another employee did they conclude it was in fact counterfeit and a вЂњreally good copy,вЂќ says Manina. At first glance, Manina says the employee reassured her of its authenticity. вЂњA side by side comparisonвЂ¦let me know that вЂyeah this doesnвЂ™t seem real at all.вЂ™вЂќДЄfter noticing this, she took the new necklace to a Tiffany & Co. Only when she compared her original necklace and the necklace purchased from Facebook Marketplace did she realize there were distinct differences. Manina went to the meet up location, she held up the necklace to the light and believed that вЂњall the right things were placed on the necklace.вЂќ When asked, she said she wasnвЂ™t concerned about the transaction, because the seller was very confident and assured Manina that it was authentic, along with the fact that they were very open with letting her examine the necklace before purchasing it. Manina messaged the seller and they discussed a place and time to meet. pieces, she was confident in her ability to spot a counterfeit if she was ever put in the position to do so. Given that Manina owns a few Tiffany & Co. The price listed on the ad was only a little lower than what Manina had paid in store for hers. The ad showed the necklace with the original box, dust bag, and the shopping bag you get after purchasing it in the store. One day when Manina was scrolling through Facebook Marketplace she came across the same necklace in perfect condition and she jumped at the opportunity. She was looking for the same necklace as a gift for someone, but, to her knowledge, it had been discontinued within the store. One cherished item in her possession is a Tiffany blue double heart tag pendant. Manina is an admirer and a frequent consumer of the brand Tiffany & Co. Which led to her sharing her story on Facebook Marketplace and with the Calgary Journal. This has led to a high number of counterfeit sales, leaving consumers paying the consequences.Д¬algarian Masha Manina fell victim to an elaborate scam that involved multiple fake Facebook profiles and counterfeit necklaces. In a June-October 2021 study, research by social media analytics from the firm Ghost Data shared exclusively with Reuters, an international news agency, that there are more than 26,000 active counterfeiters operating on Facebook.

This leads to the question, how can shoppers with a taste for pre-loved luxury goods protect themselves when purchasing items? Counterfeit luxury goods have flooded Instagram and Facebook, turning these popular social media platforms into a hotspot for counterfeiters to flourish.

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